A BREATHE OF FRESH AIR
AQUASEND A PME ENTERPRISE
Aquasend was born deep in the R&D labs of Precision Measurement Engineering (PME), which was founded in research institutions thirty years ago by a top engineer who studied at Scripps Institution of Oceanography in San Diego.
In 2017, Aquasend began testing oxygen-sensing and water quality equipment with aqua farm managers and have found that our products increase yield, while decreasing power and labor costs. When fish breathe better, they eat better. When they eat better, they grow. Aquasend monitoring systems can monitor even the harshest aquatic environment to ensure a healthy, oxygen-filled aqua-ecosystem.
It is our goal to transform the global aqua farming industry within the next 5 years with products that improve water quality with continuous monitoring in the largest and smallest aquafarms around the world.
WE DON’T JUST WANT TO SELL PRODUCTS. WE WANT TO HELP SOLVE THE WORLD HUNGER PROBLEM.
AQUASEND LEADERSHIP TEAM
We use our 30 years of collective product-engineering experience to develop products that improve water quality with continuous monitoring in the largest and smallest aqua farms around the world.
KRISTIN ELLIOTT, FOUNDER AND CEO
As Aquasend’s founder, Kristin, is committed to innovation, technology and improved software for managers. Kristin has over 10 years experience working in the industry, and grew up in the environmental monitoring community as her father founded the successful business PME (Aquasend’s parent company). She has a Bachelor of Arts degree in communication and sociology from UC San Diego, as well as an MBA from Cal State University, San Marcos. Highlights and recent awards include:
- Grew PME revenue by 65%, gross profits by and profits by 475% in two years.
- Member of Entrepreneur’s Organization.
- Past client of Chairmen’s Roundtable in San Diego.
- Award recipient of the San Diego Metropolitan Top 40 under 40.
- San Diego Business Journal’s Women who Mean Business.
- Nominated in two categories for Athena Pinnacle Awards.
- Bachelor of Art in Communication from UC San Diego. MBA from Cal State San Marcos.
DR. MICHAEL HEAD, CHIEF TECHNOLOGY OFFICER AND ENGINEER
Dr. Head has over 30 years experience designing and engineering water quality sensors and technology. Head is the founder of Precision Measurement Engineering (PME), and developed the companies first water quality sensors. PME began from a micro-scale conductivity and temperature sensor that Head developed while completing his Ph.D. at SCRIPPS Institution of Oceanography. He has a Bachelor’s of Science in Electrical Engineering from Cal Poly, and a Ph.D. in Oceanography from SCRIPPS Institution of Oceanography.
Dr. Head developed and oversaw the design of the aquaDOT alarm buoy for Aquasend.
RYAN RESCHAN, HARDWARE AND SOFTWARE DEVELOPER
Ryan Reschan brings over 10 years experience working with water quality sensor technologies and software. He provides both PME and Aquasend with software and hardware development support, oversees beta testing units, and interfaces on a technical level with clients. He ensures that customers are satisfied with the operation of the units, and dedicates his time towards improving Aquasend’s technologies.
Ryan Reschan has his degree in Electrical and Electronics Engineering with a Depth in Photonics from University of California, San Diego
LYNN FULKS, CHIEF MARKETING OFFICER AND FOUNDER OF UPSTART GROUP
Lynn Fulks, with Upstart Group, is PME’s and Aquasend’s CMO. She previously provided marketing support for Microsoft, and is currently consulting for technology clients. Her drive for results is matched only by the strength of the personal connection she forges with her clients, making her a valued member of their management team. As President and Co-Founder at Upstart Group, Lynn works with clients to build strong marketing foundations that include product management and marketing communications strategies to drive growth. Lynn brings significant experience in delivering domestic and international marketing programs for Microsoft and other high-growth companies.
A GLOBAL MISSION
ADVISORS AND PARTNERS
We continue to partner and build relationships with the world’s greatest researchers and organizations to innovate water quality monitory systems that are critical in solving some of our planet’s biggest challenges.
JIM HAMERLY, DEAN, COLLEGE OF BUSINESS ADMINISTRATION, CALIFORNIA STATE UNIVERSITY, SAN MARCOS.
Jim Hamerly is the dean of the College of Business Administration. He has over ten years of teaching experience at the undergraduate and graduate level, and specializes in undergraduate and graduate-level courses in Entrepreneurship and Intrapreneurship. Jim also serves on numerous Boards of community service organizations, new ventures, and business incubators. Jim has over thirty years of business experience, fifteen as an entrepreneur, fifteen doing corporate research and venturing in larger corporations including senior executive positions at major corporations such as Xerox, Netscape, and AOL Time-Warner.
DAVE DERBY, MENTOR AND FRIEND, CHAIRMEN’S ROUNDTABLE, SAN DIEGO.
Dave Derby brought years of entrepreneur and mentorship experience to Aquasend. Derby was one of the acting mentors during the company’s mentorship with the Chairmen’s Roundtable.
Bob practices in the area of corporate law with an emphasis on corporate finance, securities, real estate and mergers and acquisitions. He also is ready and able to assist business owners seeking a liquidity solution in locating financing and acquisition sources. He has served as an expert witness in several litigations involving complex business, partnership and tax disputes. Bob also holds a certificate from the National Conflict Resolution Center in advanced mediation and is available to mediate complex pre-litigation and litigated matters.
Allan Koljonen is a member of the San Diego Tech Coast Angel group and contributes years experience with investing in a variety of organizations. Tech Coast Angels are one of the largest and most active angel investment organizations in the U.S.
KEY RELATIONSHIPS WITHIN THE INDUSTRY
Gene Kim, Director of Aquaculture at the USDA, Washington D.C.
Les Torrans, USDA, Mississippi. Considered the “godfather” of oxygen monitoring.
Maxwell Mayeaux, Aquaculture Program Specialist, USDA, Washington D.C.
Juan Pablo, Past President of the World Aquaculture Society, Mexico.